The goal of this project was to create a packing system that better captured the meaning of the brand, Seka Hills. Seka Hills is a native owned olive mill known for honoring their ancestral homeland and heritage, and for making world class olive oil.
The process began with research, word listing, and thumbnails. From there, the most unique brand concept and package design was chosen and refined digitally and through prototypes. After refinement, the package was physically produced and photographed. The logo and pattern reflects the heritage of the olive mill by showcasing the hills and river of their land, while also appearing to the viewer as a teepee or a feather. A carrying case was chosen for the package for its convenient handle that is easy to open and is ideal for customers that visit the olive mil to carry their purchase home with them. This process was executed to create a unique packaging system and brand extension.
The project was successful in creating a unique package system that communicates the importance of the brand’s heritage and enhances the buying experience for their customers.