Creativity is the most important and useful capacity of the human being. It allows to generate new ideas and new associations between already known concepts, to obtain original solutions. A creative person is able to look for more solutions to life’s problems. Creativity is not exclusive to design or advertising professionals, but everyone is creative. It is only necessary to open the mind and begin to see from other points of view. In El Paso, Galería de Comunicación we offer workshops open to everyone to enhance their creativity to face the new challenges that appear in life. Because VIDA -life in Spanish- is in creatiVIDAd -creativity in Spanish-.

For our CREATIVIDA workshops we designed a simple logo that could be seen from different points of view offering more than one solution. It shows that creativity always makes it possible to find various solutions to challenges that seemed impossible.

The workshops are working very well. And it is important that our public understand from the beginning that we will not be dealing with something complex or technological, but simple and human.