I designed the new concept for MoMA posters where people want to go and can actively participate and play, unlike other art galleries where people just passively view arts.
Among the paintings on display at MoMA, the three conceptual paintings were used on each concept of the poster, Go MoMA, Play MoMA, and Do MoMA, to attract people's attention. The letters and paintings look like interacting with each other so it looks fun and not boring. By choosing very simple words Go, Play, and Do and writing them in front of MoMA, I hoped they would become a new catchphrase for MoMA and be easily mentioned among people.
I got an A+ for this assignment and made a presentation in another class on the recommendation of professor.