William “Bill E” Stitt has given his bacon focused, laid back, show up as you are and let-it-all-hang-out restaurant a new name, his — BILL-E’s —and needed a campaign to promote it.

As Bill-E's long-time ad agency we were up for the challenge. But we weren’t looking to create just any ad campaign—we wanted something that was bold, loud, gluttonous and like his bacon…sizzled. So the team of Jason Corbin, ACD/Copy; Ryan Gernenz, ACD/Art; and Patton Smith, Sr. Copywriter went to work developing several concepts before ultimately landing on the oddly humorous yet highly effective “pigtails” work featured here.

Recently launched, the campaign has already generated significant buzz in the local community, both online and in-restaurant.