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Capitalising on Singapore’s rise as a go-to destination for affluent travellers, Luxury private jet charter company Raffles Jet wishes to reassert its presence in the market through a rebranding effort focusing on quality of experience. The branding encompasses Raffles Jet’s print as well as online collaterals, including a newly refined logo, a customer-oriented website and a full corporate kit.
To position Raffles Jet as an outstanding private jet charter company where personal satisfaction matters, we translate the brand’s initials into a pair of elegant wings in shades of blue. Across the website, images of the aircraft in flight and luxurious interior shots set the stage for an immersive brand experience. Audience-centric copy, parallax navigation and responsive design add up to an intuitive and seamless browsing experience, furthering the brand’s reach.
The newly unveiled brand charts a strong impression, elevating its profile and visibility among the target audience.