The brief was to create a brand identity for The Babes Project, a charity that provides pregnancy support services and accommodation for women and children in the perinatal period. The Babes Project believes that every woman should have access to the information, support and understanding needed to make great decisions regarding the life of her and her child.
Starting with the inspirational statement ‘Together we will move mountains’, an identity was developed based on a stylised mountain icon that, when moved 45 degrees, becomes the B symbol. As well as functioning as supporting graphic elements, the mountain icons also serve as a visual reminder of the charity’s vision statement.
The identity was well received by the client, who felt it perfectly represented what they do while being strong and fresh.