Little Libros, publishes and sells bilingual children’s books in independent bookstores, online direct, and in major retailers nationwide. They were in need of a brand refresh that would further position them as a leader in bilingual children's publishing. The company introduces children to Latin American culture and English-Spanish bilingualism. The company’s core mission is to encourage parents to read to their children in both English and Spanish in order to develop stronger connections with one another and their two cultures. The illustration style used is a warm and fun identity that is reminiscent of traditional Latino illustration styles. This includes humorous characters, bright colors, and traditional patterns paired with earthy textures. Three different titles were designed under a proposed career book series that Little Libros would launch.