The assignment presented was to create a visual solution for a chosen product. I chose the Windex, the consumer packaged good product that has become a a household staple. I challenged myself to create something new and intriguing while still presenting a clean and simple visual execution.

I decided to show through a simple bill-board execution the power of Windex! I realized through consumer research that the benefits of Windex are apparent to the target audience; therefore, I've created a simple billboard to enhance brand awareness.

The visual solution was very clean and simple. The type of advertising that catches your eye and immediately translates a message. Windex makes the transparent, even more transparent. Passing by a clean sheet of glass is a daily occurrence; however when that clean sheet of glass is transformed into a billboard, consumers are instantly drawn in awe.