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One Fine Day : Emotive Wear designs & crafts emotive wear for the playful imaginative where stories and emotions are translated into apparel designs of hope, youth & playful imaginations. An embodiment of naivety fun, love & youth, the name evokes a myriad of feelings & story tells the start of a wonderful journey, an adventure awaiting to unfold, a love story to be told...A time and space where everything is simple, carefree and peaceful.
Through their unique apparel designs & the stories behind them, One Fine Day brand hopes to spread positivity & fun, instilling confidence & joy to the wearer; providing an alternative for the modern new-age guy.
One Fine Day : Emotive Wear draws strength from lessons in journeys of life & the spirituality of the Universe & translate these emotions into designs of playful imaginations & hope. Each design tells a different story, each reflects a partial fragment of their lives.
Marrying graphics design & fashion design, the intents are holistically translated to the design language at every touch point, taking form from simple stylized iconography & graphically playful embroideries, to create a visual language that reflects the essence and integrates the brand across a selection of collaterals, apparel, marketing materials, packaging and online retail platform.
We invigorated the One Fine Day : Emotive Wear brand from the ground up with a unique trademark that relates to the brand name. The eventual result is a youthfully unique apparel brand identity that balances modern simplicity with subtle detailing, quality craftsmanship, a fresh hue, playful graphics & embroideries.