Serbian Tennis Bridge connects junior and professional tennis players in Japan with the top competitive world of European tennis. With bases in Tokyo, Japan and Belgrade, Serbia, the founders of Serbian Tennis Bridge (STB) wanted to share their experience by organizing an academy in Belgrade where kids from Japan can study and train.
For the logo, Nikola Vucicevic incorporated the concept of the two nations working together with two tennis rackets with crossed handles and one ball. The color choices communicate the objective of the partnership, gold for the rackets to indicate the highest quality instruction, and a red tennis ball to reproduce the red circle on the Japanese flag, to show that the organization was established to help Japanese players.
Part of the promotion was a series of print advertisements that emphasized STB’s passion for tennis and their dedication to teaching tennis which show in their commitment to teaching it anywhere.
The success of the project was proven as the academy built a strong reputation, earned the trust of prospective students, and was rewarded with a dramatic increase in the number of applicants. Following these triumphs, tennis-affiliated companies including HEAD and Nike stepped up to support and sponsor STB to ensure their continued excellence in training and in helping students achieve all their professional sports goals.
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