Abel & Imray, recently named UK’s Patent Prosecution Firm of the Year 2016, is one of the longest established IP firms in the UK. Founded in 1871, they specialise patent and trademark law. They offer high quality advice, have a history of long standing relationships and are experts at handling complicated cases, but felt this wasn’t coming through in their brand identity which made them appear old fashioned and small.
We developed a confident brand proposition that would reinforce their reputation and educate target audiences in the quality of the people, approach and services and help drive the company forward. Taking the idea of protection, we created a bold new brand that is recognisable, adaptable and easy to use and has been applied to all print and digital communications.
Since the launch, there has been an increase of 39% of visitors to the website. “Working with Mytton Williams has been notable on two counts. Firstly, their professional skills in creating and helping us implement a new brand have been excellent, and we have received a great deal of positive feedback following the change. Secondly, on a personal level, they made working on the project a fun, enjoyable, experience. I have no hesitation in recommending them to others.” Rhys Williams, Partner, Abel & Imray