Inspired in part by Robert Indiana's Love & Amor sculptures, both of which are located in Philadelphia, we wanted to create something that was both typographic, and something that could be easily replicated to bring the message across. But at the same time, we wanted a type solution that had a sense of urgency about it too. After several attempts at illustrating the type, we were looking through our photographic archives when we came across some images of beautiful stenciled type on a dark wall that we had taken on a trip to Rome, a city filled with some great graffiti. Immediately, we thought that using some kind of a stencil could add some drama to the poster. It was fun creating the stencils, and spray painting the letters on a blackboard. The whole poster was then scanned and assembled in Photoshop.