As the portfolio of 1220 Artisan Spirits evolved, the design of the existing brands needed to evolve as well. The refreshed branding and label required a simplified and more polished approach. A distillery inspired by secret societies, the branding and label needed to draw on this compelling brand ethos.

As opposed to the other spirits in the portfolio, gin, aperitif, and amaro, vodka is a simple spirit. We wanted the label to reflect that. The clean, crisp design beckons the viewer to look a bit deeper. Curious consumers will find a secret code blind embossed on the label. If they choose to decipher it, an accompanying coaster provides the key.

1220 Spirits has continued to grow with each new offering. The updated label has helped elevate Encrypted Vodka and further the mystique of this unconventional brand.