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The client asked for a simple yet sophisticated messaging piece aimed at prospective clients that explains why hiring PR counsel is a wise move. The message needed to distinguish the client and her approach from the sea of rivals while also providing insight into her firm’s approach and the type of solutions Lisa Sanders Public Relations provides. A final requirement: make it compelling enough that the recipient wouldn’t pitch it into the garbage bin after reading.
Simplicity and sophistication informed our approach. A deliberately limited palette mirrors the colors of Lisa Sanders Public Relations brand identity and also underscores the accessibility of public relations. Words – a crucial element of PR – are the core of these posters, stylistically through typography and intellectually, for messaging. Copy, laid out horizontally, Haiku-like on each of three posters, describes compelling, potentially catastrophic business scenarios. Public relations is the solution and L I S A S A N D E R S P R – printed vertically, in a contrasting color – is the obvious, thoughtful and appropriate provider.
The posters get rave reviews and elicit positive commentary from prospects and passerby. The prospect responses are meaningful for Lisa Sanders Public Relations growth as the posters help to start conversations for new business and raise awareness of the firm. That regular Joes and Joe-esses read the poster copy and immediately understand the service offer of Lisa Sanders Public Relations without additional explanation really proves the power and efficacy of the copy. It jumpstarts conversations!