The branding project scope featured several touch points for exploration including logo design and secondary logo marks, pre-roll tin packaging, standing pouches, a retro “loose tobacco” style roll pouch, and a promotional rolling paper booklet. MelloGold’s packaging uses a cohesive system of a matte black background and large heroic logo front and center. The metallic gold pops of color offer a contemporary and elegant touch on top of the contrasting dark base.