Special Olympics Nebraska approached us with the task of coming up with a theme and design for the 2018 Polar Plunge event poster.
Polar Plunge is an annual event that challenges participants to show support for Special Olympics Nebraska by plunging into a lake—in the dead of winter. The goal is to attract participants to plunge into the frigid waters, as proceeds went to support the Special Olympics. This poster is one in a series of annual posters that have consistently utilized unique visual concepts to highlight the bone-chilling fundraiser. In this case, frozen swim trunks were used to convey this frigid atmosphere of this year's event.
Participants loved the poster and the event set records for attendance.