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London Beer Lab pride themselves in being an ‘open source’ brewery and offer consumers in their workshops a chance to make any beer of their choice – from pale ale, to smoked wheat beer – to take home and share with their friends and family. They wanted a more impactful label design, which could open the doors to them selling in local craft beer shops and nearby pubs. The design needed to be easily adapted for each type of beer created, and allow for small batch brewing.
London Beer Lab is a unique blend of fun, discovery and expertise. They believe in sharing beer stories and getting down and dirty with the process. They’re always evolving: playing around with ingredients and sharing the best stuff. Fun and experimentation is key to how they do stuff and they love inviting people to meddle with malts and discover new beer experiences for themselves. It’s a place where small batch speaks volumes and where all that really matters is great beer and the joy of curiosity and craft.
The new label is split between Craft and Curiosity, allowing the craft to hold all the beer connotations and the Curiosity being the platform for versatility. It gives the ‘open source’ beer community a platform to adapt and take away the beer recipe with their added notes – as the label is removable from the bottle and is held on by only a rubber band.
Since the relaunch, London Beer Lab has managed to secure listings in several pubs near their home, with hopes of spreading further across London.
“We knew our branding and labels were not fit for purpose when it came to launching beers commercially. It was preventing us from getting to a wider audience for fear of embarrassment. Elmwood took us under their wing, taking our feelings and ambitions for the brand onboard, and gave us a concept that encapsulates so much of what was discussed on our very first meeting. The execution has been flawless and we have been incredibly fortunate to be able to work with such a group of talented individuals.” Karl O’Connor | Co-Founder, London Beer Lab