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The goal of this project was to create a logo combining two different objects. Elapaint incorporates an elephant with a paint bucket.
I took a morphological approach to combine the silhouette of the paint to the head of elepaint. The typography reflects shapes of the logo design. The color of the logo is subtle and not to harsh hinting that of Elapaint's paint colors. And the design is very simple yet elegant which goes well with Elapaint the paint company.
The project was successful by creating a unique brand identity for a paint company. Communicating Elapaint's elegant brand voice.