The Edible Type Awards is an event that marks the end of a semester-long, multi-faceted Typography 1 project. The assignment is broken into multiple components — complete with edible letterforms — and culminates in a public competition and reception (The Edible Type Awards).
The faux sucker trophies are awarded to the top 3 projects as determined by a panel of judges. Each resin and stainless steel trophy is handcrafted using a series of 3 custom silicone molds.
Abbreviated project/event overview: On the first day of class, students are randomly assigned a typeface by drawing specimens out of a hat. As a group, we begin evaluating the formal characteristics of typefaces, specifically what and how they communicate. I get the conversation going by asking them to analyze and articulate the formal, expressive qualities of their typefaces. Students supplement this method of inquiry with traditional research in order to conceptually relate their typeface to a specific type of cuisine and eating establishment (café, bar, food truck, etc.). Logotypes are crafted to complement the formal qualities of the typeface and allude to the nature of the establishment. Additional elements expand the students’ identity designs (logos/logotypes) into comprehensive brands and effectively guide them through critical course content.