Restrebas is a small artisan company that produces dairy products. Requeixo Restrebas is a Galician ricotta-style cheese that focuses on confectionery products as well as desserts. This company is located in a rural part of A Coruña, in the middle of nature and employs natural processes in order to maintain traditions with regards to the development of this type of products, similar to how our grandparents would do it.
In order to compete in the growing market of gourmet products, the product’s packaging would need to be different, something that would call attention in the refrigerators of the shops that sell it, so as to ensure that it would be tried by the target population at which the product is aimed. A simple and typographic design was ultimately chosen which highlighted the product’s name and reinforced the message that it is made with the milk of the finest Galician cows, thus communicating its quality in order to seduce the buyer. Using colours that are both eye-catching and unusual for this type of dairy products, the packaging became the star at many food festivals.
The result was a vast acceptance from the public, and the large demand for the product that caused its production levels to increase. It also led to the creation of a new packaging aimed at the professional consumer.