The Baconer is a Bay Area family-owned business specializing in sous-vide finished bacon products. With unexpected flavors like smokey paprika and pork belly pastrami, the founders have the singular goal of making responsibly-sourced bacon made strictly in small batches. The identity and packaging for The Baconer captures the artisanal quality of the products through an upscale custom box structure, but doesn't take itself too seriously by employing a playful script logo and pork illustration. The sum of the parts allows The Baconer to stand proud amongst its competition in the ultra-competitive specialty food marketplace.
To create a whismical bacon package that communicated a premium product.
The new identity and packaging has increased sales and visibility for the client since re-launch.