
- Award
- Honorable Mention
- Design Firm
- Abby Ryan Design
- Client
- L.A. Creamery
- Designer
- Abby Guido
- Courtney Spencer
- Stephanie Werning
- Category
- Packaging
- Country
- United States of America
- Award
- Honorable Mention
- Design Firm
- Abby Ryan Design
- Client
- L.A. Creamery
- Designer
- Abby Guido
- Courtney Spencer
- Stephanie Werning
- Category
- Packaging
- Country
- United States of America
- Title
- L.A. Creamery Packaging
- Main Contributor
- Abby Guido
Assignment
L.A. Creamery needed a rebrand to match their reenvisioned flavor lineup featuring neighborhoods in Los Angeles.
Approach
The new-look features the neighborhood each flavor is inspired by. Some of the flavors include Chinatown Chocolate Fortune Cookie, Silverlake Salted Caramel, and Hollywood Hills Honeycomb. Black and white photography from each neighborhood takes center stage on the packaging, with an energetic brushed script typeface used for the flavor names. All flavors also featured a bright accent color to help quickly identify the flavor you are looking for. This non-traditional approach to using photography helps this eccentric lineup stand out in the freezer case. An "easter-egg" feature on each pint is a customized UPC code.
Results
Currently, L.A. Creamery has 13 flavors available in both pints and minis, perfect for one sitting.
Contact Information
- Company Name
- Abby Ryan Design
- Phone
- 9175232817
- abby@abbyryandesign.com
- Address
- 2164 E Cumberland Street
Philadelphia, PA
19125 US