The new-look features the neighborhood each flavor is inspired by. Some of the flavors include Chinatown Chocolate Fortune Cookie, Silverlake Salted Caramel, and Hollywood Hills Honeycomb. Black and white photography from each neighborhood takes center stage on the packaging, with an energetic brushed script typeface used for the flavor names. All flavors also featured a bright accent color to help quickly identify the flavor you are looking for. This non-traditional approach to using photography helps this eccentric lineup stand out in the freezer case. An "easter-egg" feature on each pint is a customized UPC code.
