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This photo was taken on assignment for 10X hunting clothing.
The goal of this campaign was to make 10X camouflage clothing stand out — to use edgy lighting and powerful models to separate 10X’s clothing from a sea of competing camo apparel. We casted real hunters for this campaign, and shot at hunting locations in western Colorado. I used heavy strobe lighting from the side to create a dramatic look.
The result was a photograph that captures the viewer’s attention; one that speaks to 10X’s demographic with a powerful voice.