- Agency
- Affinity Creative Group
- Client
- Trinchero Family Estates
- Designer
- Affinity Creative Group
- Category
- Food & Beverage
- Country
- United States of America
- Title
- AVISSI Prosecco Sparkling Wine Packaging Redesign
- Agency
- Affinity Creative Group
- Client
- Trinchero Family Estates
- Designer
- Affinity Creative Group
- Category
- Food & Beverage
- Country
- United States of America
- Title
- AVISSI Prosecco Sparkling Wine Packaging Redesign
- Photographer
- Affinity Creative Group
- Design Firm
- Affinity Creative Group
Assignment
Our client was determined to capture a greater share of the dynamic yet highly competitive Prosecco market. Recognizing their existing brand and packaging design was in need of a major renovation, Affinity was retained to completely reimagine the brand presentation from every angle. The assignment was to create a luxury-laden Prosecco package that could stand out from the increasingly crowed field while conveying a sense of excitement and projecting celebratory Italian imagery.
Approach
Inspired by a Venetian tile photographed by one of our designers, the new AVISSI brand and label design is hard to ignore. The strong, timeless and classic letterforms provide strong brand registration. Embossed typography sits on an expanse of silver foil, which serves as a sleek shield that showcases the brand. The surrounding geometric pattern and refreshing color palette completes the unique effect.
Results
An ultra-premium look and feel that signals a fun, stylish and approachable attitude. Ciao Bello!
Contact Information
- Company Name
- Affinity Creative Group
- Phone
- 707.558.0744
- kim@affinitycreative.com
- Website
- affinitycreative.com
- Address
- 1125 Walnut Ave.
Mare Island, CA
94592 US