Inspired by the boldness, independence and intelligence of Bisinuolan’s founder, “U ARE” is a deeply personal piece that speaks to your sense of self, your aspirations and your dreams. The client believed that perfume is the coat of a women’s soul; it is an extension of the body and expresses the spirit of the personality. Therefore we grasped the essence of modern women, brought them into U ARE during the design stages and created a perfume that brings out the Queen of each individual in various occasions.

The unique bottle reflects the characteristics of modern buildings, folds of fabrics, Asian hairpins and wands: it is made up of a series of alternating, embossed glass wands pointing in the directions that life takes us and the gold cap holds a clear Lucite pointed wand pointing to success.

U ARE has received great reception from consumers since its release in November 2019, and sold 5000 pieces in the first month.