
- Agency
- COSONE
- Client
- Bisinuolan
- Designer
- Marc Rosen
- Category
- Beauty
- Country
- China
- Title
- U ARE Perfume
- Agency
- COSONE
- Client
- Bisinuolan
- Designer
- Marc Rosen
- Category
- Beauty
- Country
- China
- Title
- U ARE Perfume
- Design Firm
- COSONE
Assignment
Inspired by the boldness, independence and intelligence of Bisinuolan’s founder, “U ARE” is a deeply personal piece that speaks to your sense of self, your aspirations and your dreams. The client believed that perfume is the coat of a women’s soul; it is an extension of the body and expresses the spirit of the personality. Therefore we grasped the essence of modern women, brought them into U ARE during the design stages and created a perfume that brings out the Queen of each individual in various occasions.
Approach
The unique bottle reflects the characteristics of modern buildings, folds of fabrics, Asian hairpins and wands: it is made up of a series of alternating, embossed glass wands pointing in the directions that life takes us and the gold cap holds a clear Lucite pointed wand pointing to success.
Results
U ARE has received great reception from consumers since its release in November 2019, and sold 5000 pieces in the first month.
Contact Information
- Company Name
- COSONE
- Phone
- +86-15958456108
- priscillac@cosone.com
- Website
- http://www.cosone.com
- Address
- Room 503, Tianshan Building
30 Tianshan Road
Shanghai
200336