The Aequitas NEO Exchange is an upstart challenger to Canada’s largest and oldest stock exchange.
To grab attention and stand out amongst the financial industry's sea of corporate blues, we incorporated bright yellow and black in their brand identity. The patterns within the logo are derived from security patterns found in Canadian currency. The combination of colour, pattern and modern typography aligns with the brand’s modern and positive, forward thinking nature.
Zulu Alpha Kilo
260 King Street East Suite B101 Toronto, ON M5A 4L5 CA