Crane has been making paper for 250 years. Stephen Crane purchased the Liberty Paper Mill in Dalton, Massachusetts, establishing the business in 1770. Paul Revere chose Crane paper for the first currency of the American colonies. Crane pioneered anti-counterfeit measures with complex, embellished engravings. By 1879, they became the paper supplier for the Federal Reserve Bank.

Crane is exploring new ways of expressing the depth and design of their timeless, premium-quality 100% cotton products, while honoring the heritage, craft, and legacy of their work.

Something from Crane's past became a seed for their future. Crane invented anti-counterfeit measures with complex engraving. and at the turn of the century, The Art Nouveau movement influenced their paper products. Studying the two and their styles inspired a tactile experience within Crane’s products. Engravings give weight and detail to the written note, meant to be savored and cherished.

Over the last year, our work with Crane’s teams has aimed to revitalize their brand, reboot their digital presence, and develop a more relevant brand voice as well as enabling new products, artist collaborations, and customization capabilities. Crane is exploring new ways of expressing the depth and design of their timeless, premium-quality 100% cotton products.