Omdesign, a 100% Portuguese advertising agency, was responsible for the creation of Rumar’s new image and opted to transpose to the labelling and to the new secondary packaging some colours and geometrical elements typical of Portugal.
The building’s façades, the tiles and the architecture characteristic of the North of Portugal, namely of Oporto, as well as the “Portuguese Riviera” – the Estoril Coast – are also portrayed in Rumar, whose name symbolizes the moment when the plans for the future are made.