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Create a 12-pack design for Champagne Velvet beer.
First made in 1903, Champagne Velvet grew into a hugely popular Midwestern beer by the middle of the 20th century—before becoming a victim of industrial consolidation. Upland Brewing revived the brand several years ago, using the original recipe, and then tasked us with creating a look that paid homage to CV’s roots. We created a system that references the brand’s packaging at the height of its popularity—but with a thoroughly modern sensibility.
In the first year after its rebranding, Champagne Velvet packaging sales increased 112%.