For this assignment I was tasked with creating a logo for a fictional local business. In my case, this business was an arcade themed bar / lounge called, Blip. The goal was to create a compelling wordmark using minimal elements
My process included word lists, hand drawn thumbnails, digital roughs, and various comps. My solution combines a modified font with simple graphic elements, creating an interesting sense of movement and compelling variation between positive and negative space.
My solution was well received by my peers and instructor for its balance and visual interest. I'm particularly happy with how the logo seems to reflect the sound of the word and it's associations, especially related to arcade games and their sounds.