Ferrari North America commissioned Mermaid, Inc. to create a poster that would generate excitement & promote its 2019 Racing Season.
Approach
There are 7 race events that Ferrari holds in North America & Europe each year. For these posters, to promote the race events & create a visceral connection with the audience, we paired the headline “Adrenaline is Coming” with an image of cars racing headlong toward the viewer.
Results
The poster was successful in creating top-of-mind-awareness about upcoming races.
