“KAI Festival” is an event taking place at“KAI” (meaning oar in Japanese), a facility for people with intellectual disabilities. Our assignment was to design a poster announcing this event to the local community widely. Prejudice and discriminatory sentiments against people with intellectual disabilities are still out there in the society. The poster aims to change the way they are seen in the society by depicting the facility’s philosophy in a simple manner.
With an impactful illustration, we depicted that each person with intellectual disabilities has a wonderful characteristic as a man with dignity and each has the power (oar) to move forward. The colorful waves represent the characteristics of the facility users and at the same time, they deliver the excitement of the festival. The poster is designed to give a positive impression so that the value of this facility would be correctly communicated to the society or the local community.
The poster successfully led the local community and the society understand the social significance of the facility and the number of visitors increased from the previous year. The visitors communicated with the facility users and we feel that the community environment has become much easier and friendlier for people with intellectual disabilities to live with no prejudice.
Beacon Communications k.k.
JR Tokyu Meguro bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JP