Create a three page spread that announces to the industry a potential upset to the current direction of future audio engineering in progress and generates interest, awareness and receptivity.

The ad needed to stand out, make an impressive point and be reassuring to the industry that a change in direction would be competently and skillfully managed by Technicolor and their technology partners.

This was a last minute insertion into the publication. When Variety called to notify us they received the creative, they said they liked the campaign so much, they were juggling their pagination and moving it to the front of the book. Very well received. High click through volume to the website that offers detailed and technical information on the proposal.