ENOUGH is a guerrilla campaign aimed at getting young people ages 16-18 to register to vote, regardless of political leaning. Complete with a newspaper zine that doubles as protest posters, a voting guide, a Snapchat filter, and more, this campaign targets the youth voting demographic from multiple angles.
The main element of the project is a newspaper zine, which is available for bulk institutional purchasing as well as individual. The zine is filled with information about voting, a state-by-state summary of voting rights, other ways to make your voice heard, inspiring youth activists, and more.
The tone of the project targets a new audience – so many voting resources exist that end up feeling too upbeat or preachy. ENOUGH is openly cynical and dry in its tone. Taking this approach targets a disengaged audience: the one that doesn’t WANT to vote, and the one that really needs to in order for the next generation to start re-distributing the political power in our country. We’re here to take back the power that we so often see resting in one set of hands, because democracy is about the people.
A bold, vibrant, and youthful design system was implemented, inspired by punk zines and subculture aesthetic, including clean bright color with modern, loud typography, historical imagery, and grungy textures and torn paper effects, overall really leaning into the guerilla aspect of the campaign and carrying this forward visually while still concentrating on function and usability. The color palette is a twist on the classic red, white, and blue, and by using a type family with multiple weights and widths — combined with a retro sign painter’s font and a hefty slab serif — a broad yet defined system emerged, functioning effectively across print and screen platforms including the zine, web and mobile sites, and Snapchat.
The ultimate goal with this project was to reach young people who are already feeling discouraged about their voice being heard, and to help them feel included in the world of politics.