The Crazy Cart went from being a seasonal promotional to steady yearly promotion and becoming the spokesperson for Calimax and their official mascot.
Our consumer now identify with the Crazy Cart to bring them discounts, promotions and general information with a fun and friendly face, thus increasing the customers flow in all stores as well as online.
While the Crazy Cart speaks on the universal language of sound bits, it's also in a way bilingual! Due to its location, Calimax serves both sides of the border so our character celebrates Mexico and United States holidays, special dates and unique events that happens o the border between Baja California and San Diego, focusing mostly in Tijuana, San Diego and Southern California. For some the Crazy Cart has become a figure of friendship between the two countries.
Some of our key performance indicator shows an increase of consumers extended time at our stores, increase online presence, online shopping and request for additional services such as home and office delivery, online sales and ecommerce. Nevertheless, the awareness of our stroes and brand positioning has increased in a 5% to 15% depending on the location.
The Crazy Cart is a Calimax's shopping cart bring back to life.
The Cart was reimagined with hight tech futuristic and racing car elements to make it impressive and high tech. His wheels are powerful and its line is sleek. He alos has a source of energy, knowledge, and other surprising things coming from the center of its body with the Calimax symbol, giving him a but of a superhero appearance.
On the other hand our character alos have cartoon-like characteristics such as his big eyes, movements and physical abilities like stretching his wheels to act like hands. These characteristics makes our character fun, cute, lovable, funny, friendly, and you can say bit cuddly. :)
We choose a realistic look and feel on the shopping cart going from a 2D design to a 3D design. The materials use to render the cart come from real scanned materials.
Calimax need it to bring back their 1998 Crazy Cart promotional campaign.
The objective was to provide a fresh new look for the Crazy Cart promotional campaign and find a spoke person to communicate and get messages across to the public. We work for several months on a very limited budget of $15,000 dollars
Calimax had a groth of a 3% to 5% depending on their area but an increase of 35% on its market position.