FIORA BRAND - "High Five" Sustainable Toilet Paper
Solaris wanted to rebrand and relaunch FIORA Brand Toilet Paper and Paper Towels. The goal was to be a high-quality alternative to the other value brands. Not only is FIORA affordable, but the products are also sustainable as well.
We created numerous video "moments" that captured the cheeky spirit of the brand and highlighted the "Smart Feels Good" brand positioning. Each spot used unique visuals and dialog to emphasize: Comfortable, Affordable and Sustainable.
The launch coincided with the covid lockdown and toilet paper shortage. This provided an amazing opportunity to get more exposure and distribution for the brand.