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Tarra was created to promote and strengthen enterprises led by women through events, community building and workspace.
The idea was to connect participants and tenants with an inclusive and motivating intellectually oriented community. In order to communicate Tarra’s smarter sensibility, we used the kind of language and visuals usually found in serious literature. This also helped to emphasize the educational aspect of the brand. Then we chose vintage, yet modern, colors and bold patterns to appeal to the old soul in all of us, because that’s where you reach your fullest potential.
Client Response- "Love all of this. Thank you for such a beautiful brand. Truly it captures the essence of who and what we are. I couldn’t have asked for a better team. It just fits perfectly and gives me goosebumps every time I see it. Powerful, poised with a perfect edge.” – Kate Bailey, TARRA