To establish a brand from the ground up — name, brand voice, brand identity and package design — for a new wax-based solid cologne product for modern, upwardly mobile men and women.

We overlooked no detail in building a fully-fledged supporting brand narrative. A historically-influenced wordmark and identity system, postage stamps of mythological creatures, expressive writing, and highly illustrative packaging pieces compose an absolutely incredible tale for the Mr. Gladstone experience.

Mr. Gladstone transcends time and place to weave rich, imaginative stories into each of the cologne scents, elevating the product beyond that of a traditional solid cologne.