
- Agency
- Chad Roberts Design Ltd.
- Client
- Mr. Gladstone Inc.
- Designer
- Chad Roberts
- Joanna Todd
- Category
- Beauty
- Country
- Canada
- Title
- Mr. Gladstone Solid Cologne
- Agency
- Chad Roberts Design Ltd.
- Client
- Mr. Gladstone Inc.
- Designer
- Chad Roberts
- Joanna Todd
- Category
- Beauty
- Country
- Canada
- Title
- Mr. Gladstone Solid Cologne
- Photographer
- Maya Visnyei
- Creative Director
- Chad Roberts
- Art Director
- Chad Roberts
- Set Designer & Props
- Catherine Doherty
- Illustrator
- Joanna Todd
- Design Firm
- Chad Roberts Design Ltd.
- Copywriter
- Joanna Todd
Assignment
To establish a brand from the ground up — name, brand voice, brand identity and package design — for a new wax-based solid cologne product for modern, upwardly mobile men and women.
Approach
We overlooked no detail in building a fully-fledged supporting brand narrative. A historically-influenced wordmark and identity system, postage stamps of mythological creatures, expressive writing, and highly illustrative packaging pieces compose an absolutely incredible tale for the Mr. Gladstone experience.
Results
Mr. Gladstone transcends time and place to weave rich, imaginative stories into each of the cologne scents, elevating the product beyond that of a traditional solid cologne.
Contact Information
- Company Name
- Chad Roberts Design Ltd.
- Phone
- (647) 351-3303
- hello@chadrobertsdesign.com
- Website
- chadrobertsdesign.com
- Address
- 550 Queen Street East
Suite 340
Toronto, Ontario
M5A 1V2 CA