
- Award
- Silver
- Design Firm
- Traction Factory
- Client
- ALS Association Wisconsin Chapter
- Designer
- Kristina Karlen
- Category
- Public & Social Services
- Country
- United States of America
- Award
- Silver
- Design Firm
- Traction Factory
- Client
- ALS Association Wisconsin Chapter
- Designer
- Kristina Karlen
- Category
- Public & Social Services
- Country
- United States of America
- Art Director
- Kristina Karlen
- Main Contributor
- Kristina Karlen
- Executive Creative Director
- Peter Bell
- Copywriter
- Steve Barlament
- Account Executive
- Whitney Marshall
- Account Director
- Shannon Egan
Assignment
The objective of this work was to create an invitation to the community and potential donors to come together for a Kentucky Derby Viewing Party — with the purpose of raising awareness and funds for the ALS Association Wisconsin Chapter and local Multiple Sclerosis Chapter.
Approach
Our approach was to design a moving poster inviting the viewer into the world of the Kentucky Derby and a great social cause through the use of engaging typography and imagery.
Results
The 2019 event raised nearly $25K with all proceeds benefitting both non-profit organizations. Attendance swelled nearly 50% over prior events.
Contact Information
- Company Name
- Traction Factory
- Phone
- 4149440900
- tf_awards@tractionfactory.com
- Website
- www.tractionfactory.com
- Address
- 247 S. Water Street
Milwaukee, WI
53204 US