The objective of this work was to create an invitation to the community and potential donors to come together for a Kentucky Derby Viewing Party — with the purpose of raising awareness and funds for the ALS Association Wisconsin Chapter and local Multiple Sclerosis Chapter.

Our approach was to design a moving poster inviting the viewer into the world of the Kentucky Derby and a great social cause through the use of engaging typography and imagery.

The 2019 event raised nearly $25K with all proceeds benefitting both non-profit organizations. Attendance swelled nearly 50% over prior events.