The goal of this wild posting campaign was to be eye-catching and attention grabbing at a glance. The campaign promotes a panel with two of the world's most famous mountaineers, Conrad Anker, and Hilaree Nelson, and is meant to increase curiosity and chatter about the event, while relaying enough information for viewers to find out more if desired.
After much brainstorming, I decided to focus the campaign on the climbing communities obsession with the world's most alluring and elusive outdoor challenges. With bright, pop-art inspired colors, concept driven typography, and eye-catching imagery, each poster builds upon the last to create the humorous innuendo that makes the design work.
The resulting poster campaign is electric, energetic and humorous, drawing viewers in with bright colors, bold visuals and innuendo.