The goal of this project was to create a logo combining a letterform with an object. Vero Bakery incorporates a croissaint with the letter "V".
Approach
I took a morphological approach to combine the letter "V" with a croissant. The color highlights Vero Bakery's homemade baked goods. The typography has geometric features hinting the modern take of the restaurant. These aspects create Vero Bakery.
Results
The project was succesful in creating a unique brand identity for a bakery. Communicating Vero Bakery's modern take in homemade goods.
