This piece is a logotype project for the Anytime Fitness 24 hour Gym franchise which is located around the globe. The goal was to rebrand their logo.
Approach
The concept of the piece is the idea of motion and time by showing how that is represented through a logo type.
Results
The force connection between the semi circle and the "A" come together to allude to a clock design. The oblique type represents the idea of running and shows motion. The color is blue to represent the idea of perseverance and determination, two traits in order to successfully train or workout.
