Canon needed iconic action imagery to promote the launch of their new flagship 1DX Mark III camera. As the world’s leading camera company, it was crucial that they had fresh and unique photos for the campaign.

I shot a series of high-action images showcasing the camera’s speed, image quality and tough weather resistance.

This image is one of the top images created for the campaign, featuring a father-son cowboy duo on horseback, galloping in deep snow.

We hovered for a snowstorm to capture the fresh snow, and were rewarded with images that have a timeless fine-art quality in addition to commercial appeal. This was important for engaging Canon's customer base of professional and amateur photographers.

The images were well received across the company, and Canon used the images digitally and on social media campaigns to amplify the launch of the popular camera.