Schifino Lee was asked to create an awareness campaign for Quality Carriers, the largest bulk tank carrier in North America. Our goal was to differentiate Quality Carriers from logistics companies—“middle men” who do not own their own fleet of trucks.
The creative combines bold black and white imagery with confident, attitude-infused headlines to let major chemical manufacturers know that Quality Carriers is the only choice when it comes to bulk liquid transport.
The ads generated an immensely positive response for Quality Carriers. The bulk tank trucker now plans to expand the campaign into driver recruitment and a new product line.