The Alabama Bicentennial Commission engaged our team to create an original series of posters honoring the people, places and events that uniquely shaped Alabama counties. The county posters are a part of the larger Alabama Bicentennial PastPort Initiative, which encourages explorers to go on adventures to the state-shaping and world-changing places of Alabama history. Promoting tourism, educating young people and stirring local pride were a few of the strategic goals of the poster series.
We developed a series of posters to cleverly and vividly capture the true historical essence of local counties for the Alabama Bicentennial. To gather inspiration, we explored every corner of the state, spoke with archaeologists and historians, visited archives and immersed ourselves in history. We concepted and designed posters that would vibrantly illustrate history and capture the imagination of all Alabamians. The posters are as unique as the counties themselves. We didn’t use a template or replicate a solution — each poster was inspired by the authentic character of the place it represented. The concepts and illustrations are custom and original work.
The Alabama Bicentennial PastPort Initiative has been wildly successful. The Alabama Bicentennial Poster Series is now a central element of the state’s curriculum for 4th grade Alabama history. In the classroom, the posters spark conversation, capture imagination and encourage discovery. Explorers who have been inspired by the posters are now chronicling their statewide travels on social media. The posters have elevated state pride and brought awareness to Alabama’s rich and varied history.