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As part of the launch of Park Capital Management, a new financial services company in Madison, Wisconsin, Shine United was engaged to develop the logo and brand identity.
Park Capital Management consists of financial experts providing both consultation and advice to high net-worth clients on the topics of wealth management, employer-sponsored retirement plans and insurance. It was critical that the identity position the brand as proven, capable, modern and trustworthy. The final logo incorporates imagery of a golden eagle with wings spread across the upper turret of a castle and held within the shape of a sturdy shield. These elements are complimented with a simple and confident typography stating the company name.
Park Capital Management successfully launched with an identity that matched their experience and commitment to the clients and communities they serve.