Create the identity for the Tous debout pour nos p’tits loups benefit dinner for the Fondation Maison-Théâtre to give underprivileged young people access to the theatre. The event paired creative directors with chefs to concoct new twists on favourite childhood dishes.

The geometry of Maison Théâtre’s identity inspired the mask, the evening’s foundational element. Handed out to guests, the masks transported them into the evening’s theatrical theme and allowed them to adopt the appearance of a creative or chef.

Nearly 200 members of the Montreal business community attended and $126,880 was raised.