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To celebrate 100 years of discovery, the Minneapolis Institute ofArt approached the local artisans at Handsome Cycles to createthree custom bicycles inspired by pieces of artwork from theirpermanent collection.
As design partners, we collaborated with Handsome Cycles and TREATAND COMPANY to create a bicycle collection that truly reflectedthe brilliance of each piece. We challenged what a bike can be andhow classic artwork can be brought to life. The collection gainedglobal recognition and admiration as fully functional works of art,inspiring design enthusiasts, bicycle riders and art lovers.
What transpired over the next few weeks was the amount of exposure – to the tune over 65 million media impressions.