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The project is an opening motion sequence for the Motion Design Education Summit in Wellington, New Zealand. The concept of this edition of the summit is (inter)play, which illuminates the meaning of motion design generally. Motion design is about action, energy, light, design principles and elements, and forces interacting with each other, with predictable and unpredictable results. I directed a small group of students on a short motion design film that shows this dynamic interplay in all its compelling glory.
From the very beginning of the project, the ideas were formed collaboratively and were presented and modified by multiple people. The project idea employed several different methods of motion design creation (3D, 2D keyframe-based animation, and hand-drawn and stop motion animation). The concept of interplay was explored visually through different design principles and concepts intertwining with each other with contrasting visuals. The audience was an international mix of motion designers, both professional and academic.
The audience at the conference was extremely enthusiastic, and the titles served as a fitting introduction to the proceedings. Since the core creative team members were able to travel to New Zealand with me, we were able to answer questions and experience the presentation first hand.