Maybe is a discreet pregnancy test brand. The goal of the packaging was to have a more neural packaging that did not take any stance on the outcome of the results.
The cream was used as the neutral color as I wanted to stay away from heavy uses of pinks and blues on the outside packaging.
I believe that maybe was a fun approach to a more neutral packaging that was discreet from a distance while still having appeal to consumers. the pink and blue circles are representative of the base genders without pushing the image of a baby which may be distressing to some users.